The history of Diplomático began in Venezuela in 1959, with the establishment of the distillery where all of its rums are produced. At that time Licorerías Unidas S.A (LUSA) owned the distillery and the main shareholder was Seagram’s International, which was one of the biggest wine and spirits companies in the world.
In 2002 LUSA was put up for sale, including assets such as the distillery and a premium rum brand called Diplomático. Initially, it was exclusively sold in its local market. A group of Venezuelan entrepreneurs, most of them with extensive experience in the spirits industry, believed in the potential of this company. They decided to take their chance and made an offer to acquire it. That same year LUSA became 100% Venezuelan and privately owned, then adopting its current name: Destilerías Unidas S. A. (DUSA). The company is one of the largest rum producers in Venezuela.
Today Diplomático is distributed in over 70 countries. It holds the “Ron de Venezuela” DOC (Protected Denomination of Origin) and is recognized as one of the finest rums in the world.
Diplomático rums are carefully crafted from premium sugar cane and use a rich variety of distillation methods. This is combined with the Maestro Ronero’s expertise and excellence in the art of blending, to produce the finest rum
DUSA provides sustainable jobs for nearly 700 workers in Venezuela. Their people are their wealth they say and they put their greatest effort into building enduring relationships with their employees, their families and the community nearby through social and health care programs.
Protecting the environment is one of the company’s core values. In 2009, DUSA received the ISO 14001 certification for environmental awareness. One of the main achievements was the creation of an ecological treatment process, which transforms residual water into a sugar cane organic fertiliser. The distillery has also developed the capacity to recycle 100% of its solid waste. Other notable corporate initiatives include beach cleaning and tree planting.
DUSA’s distillery lies at the foot of the Andes Mountains in Venezuela. Its location was carefully selected to be in close proximity to the main sugar processing plants in the area and the nearby Terepaima National Park, which provides the purest of waters for the rums’ production.
Weather was also a determining element in the selection of the distillery’s location. It plays a key role in sugar cane production, fermentation and rum ageing.
Thanks to the ideal conditions mentioned above, premium ingredients, and the utmost care put into the production process, Diplomático rums have received multiple awards. The distillery’s unique production process was recognized with a “Rum Barrel Award” (London Rum Fest – UK) in 2013 for the World’s Best Rum Distillery.
Don Juancho Nieto Melendez is the character that inspired the creation of Diplomático. His portrait is illustrated on the label of the brand’s products.
According to stories told by people from the region where the distillery is located, he lived nearby at the end of the 19th century. He had a burning passion for exploring the sources and processes responsible for the many alluring flavours of traditional beverages, particularly rum. He was also very curious about the subtle complexities of the many environmental factors that affect the rum-making process, such as the weather and humidity of the tropics.
Don Juancho sampled an exhaustive array of exotic liquors and rums from his frequent travels in the Caribbean. His impressive collection of beverages became quite famous among his friends, and was known as “The Ambassador’s Reserves,” a clear reference to its owner’s class and good nature.
His dedication, savoir-faire, chivalry and authentic personality inspired the creation of Diplomático; a unique rum combining an unmistakable character with irresistible and subtle aromas.
Diplomático rum is the essence and soul of the man on its label
Diplomático rums are made from sugar cane molasses and sugar cane honeys; molasses is used to produce light rums and the sugar cane honeys for more complex rums. The distillery sources molasses with a high concentration of sugar, but with a low ash content and low viscosity.
DUSA cultivates and maintains its own yeast strain, which is used to convert the sugar into alcohol. Light rums made from molasses require a short fermentation, around a day. Intermediate and complex rums that are made from sugar cane honey, however, will take two days to ferment.
Diplomático rums are distilled using a rich variety of methods, including various continuous column stills for light rums, batch kettle for intermediate rums, and pot stills for more complex rums.
The alcohol obtained from the fermentation process is heated, employing the methods mentioned above, to separate its components. The vaporised alcohol is then condensed to form the raw spirit.
This process enables the purification of alcohol and is key in defining the character and profile of each Diplomático rum.
Diplomático rums are aged in different types of casks, predominantly former bourbon and malt whisky barrels. A selection of Pedro Ximénez and Oloroso Sherry casks is used to finish the Single Vintage and Ambassador rums. For both of these prestige offerings, the rums are placed back into the barrel for an optimum finish after the blending process.
Once filled, sealed, and placed in the warehouse, the barrels are not moved or opened until they reach bottling maturity.
After the ageing process, the Distillery’s Maestro Ronero, Tito Cordero, and his team combine the matured spirit coming from the distinct distillation methods to create unique and complex rums. It is the Maestro Ronero’s responsibility to supervise all the production process, and especially to create rums that capture the best balance and roundness of flavours and aromas.
The perfect blend is an art form for which Diplomático’s Maestro Ronero has been awarded many titles, including those of the “Rum Blender of the Year”, at the Rum Barrel Awards (London Rum Fest – UK) in 2011 and 2013, and the “World’s Best Master Blender”, at the Madrid International Rum Conference in 2014.
DIPLOMÁTICO RESERVA EXCLUSIVA
Diplomático Reserva Exclusiva is an elegant and complex sipping rum, carefully crafted from the purist of sugar cane honeys. It is delicately distilled in ancient copper pot stills and aged in small oak casks for up to twelve years. Marrying a unique body with excellent balance has made it a reference for rum lovers and connoisseurs throughout the world.
- Additional Information
Name Diplomático Reserva Exclusiva 50ml Country Venezuela Region Terepaima National Park ABV% 40% Size 50ml Dietary Information No